The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."

Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.

Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.

Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.

Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.

E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.

Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.

Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.

Direct Media Millard has released the AeroGarden file to the market.

List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine."

The Internet has long been described as the online superhighway. As a practical matter, it’s more like an ocean with a million uncategorizable destinations–a great gray sea in which everything merges with everything else. There is no center, no outer edge, no circumference to measure

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant’s Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile

There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it's the most important thing since the discovery of the atom. Others think it's as critical as your appendix. Here's the thing: People see products on the Web in pictures (graphics and visuals). Search engines see stuff in words for the most part, they can only read

Washington--If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III, product manager – Webesphere Commerce for IBM Software Group, had for eTail 2008 attendees Aug. 5